Studies have shown that even a 1-second delay means an overall 7% loss in conversions and page speed is part of how Google ranks your website in search engines. It’s also essential that the theme is blazing fast. The theme should have a simple code base, use proper title-tags, header-tags meta-tags, integrate the correct Schema markup, and provide additional controls such optimizing breadcrumbs, AMP settings, that allow you to follow SEO best practices. SEO-FriendlinessĪccording to nChannel, 44% of people start their online shopping journey with a Google search.Īs an eCommerce business, you shouldn’t ignore SEO, so you have to ensure that all elements of your website are SEO-optimized, and that includes the theme you choose to build your website. It’s important to have a theme that provides a fast-loading and secure experience. High bounce rates are the bane of the eCommerce industry, about 69.57% of shopping carts are abandoned by shoppers causing eCommerce merchants $18 Billion annually.Ībout 7.57% of shoppers will abandon a page if it takes more than 3 seconds to load, and it’s even scarier to know that 80% of them will never return.Īlso, speed is also an important ranking factor for SEO. The theme needs to be able to easily connect with other plugins that you need. WooCommerce itself is compatible with many plugins, extensions, and add-ons. To run a successful online business powered by WooCommerce - you probably need multiple plugins for various reasons such as checkout optimization, payment options, shipping options, social media, SEO. You have to make your eCommerce store mobile-responsive and device-agnostic to ensure that you are not missing out on traffic and sales. In the next few years, this trend will continue to rise for mobile commerce. Meaning almost 33% of all purchases were on mobile. According to Adobe, Cyber Monday sales in 2019 generated a record of $9.2 Billion in sales and a record of $3.0 Billion of that was via smartphones.

Mobile-Friendliness and ResponsivenessĬonsumers have become more confident in shopping on mobile devices.

The theme should give you control to change or update colors, backgrounds, widgets, typography, sidebars, and product catalogs. No matter which theme you purchase or install you’ll have to make some design and customizations to match your branding guidelines. Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately.

Woocommerce themes 2015 free